In Brief
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Video: Keys To Navigating A Crisis Like COVID-19

July 8, 2020


The novel coronavirus (COVID-19) pandemic has been called a once-in-a-century crisis. Disrupting every aspect of life, society and business, it’s unlike anything the vast majority of us have ever experienced.

Even with all the efforts to control the spread of the virus and “flatten the curve” of infections, COVID-19 seems likely to be a factor in our lives for some time to come. Until there’s a vaccine or effective treatment, businesses must be prepared to address future outbreaks, often with conditions varying by geography.

Expert analysis has shown that a company’s ability to address a crisis like COVID-19 successfully can produce a significant increase in its shareholder value.

What makes some companies equipped to manage crises successfully? They share common characteristics. Understanding those characteristics — and how best to apply them to COVID-19’s specific challenges — can get businesses to a place where they can successfully navigate the COVID-19 crisis, and those to come.


This document has been provided as an informational resource for Aon clients and business partners. It is intended to provide general guidance on potential exposures and is not intended to provide medical advice or address medical concerns or specific risk circumstances. Information given in this document is of a general nature, and Aon cannot be held liable for the guidance provided. We strongly encourage readers to seek additional safety, medical and epidemiological information from credible sources such as the World Health Organization. As regards insurance coverage questions, whether coverage applies or a policy will respond to any risk or circumstance is subject to the specific terms and conditions of the insurance policies and contracts at issue and the relevant underwriter determinations.

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