Video: Keys To Navigating A Crisis Like COVID-19
July 8, 2020
The novel coronavirus (COVID-19) pandemic has been called a once-in-a-century crisis. Disrupting every aspect of life, society and business, it’s unlike anything the vast majority of us have ever experienced.
Even with all the efforts to control the spread of the virus and “flatten the curve” of infections, COVID-19 seems likely to be a factor in our lives for some time to come. Until there’s a vaccine or effective treatment, businesses must be prepared to address future outbreaks, often with conditions varying by geography.
Expert analysis has shown that a company’s ability to address a crisis like COVID-19 successfully can produce a significant increase in its shareholder value.
What makes some companies equipped to manage crises successfully? They share common characteristics. Understanding those characteristics — and how best to apply them to COVID-19’s specific challenges — can get businesses to a place where they can successfully navigate the COVID-19 crisis, and those to come.
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